About Us

At Senora Asset Management, we are driven by a passion for delivering exceptional, risk-managed returns for our clients. As a SEBI-registered CAT III AIF, we specialize in large-cap equity investments, leveraging our deep market insights and proprietary investment strategies to consistently outperform benchmarks.

Our flagship investment approach, the STAG framework, combines the stability of large-cap stocks with the flexibility needed to capture high-growth opportunities.

With a keen focus on risk management and disciplined research, we aim to provide a steady path to long-term wealth creation.

Our USP

Stability with Growth

NIFTY Hurdle Advantage

Earnings-focused Approach

No Compromise on Quality

Robust Risk Management

At Senora Asset Management, we are committed to delivering deep market insights, tailored investment strategies, and risk-managed portfolios. Our dedicated team focuses on transparency, trust, and building long-term relationships. We are performance-driven and prioritize a client-centric approach to investment management.

Our
Vision

To redefine large-cap investments by blending stability, growth, and innovation.

At Senora, we see large-cap investments as more than just a safe bet; they are the bedrock of consistent growth. We aspire to reshape the investment landscape by offering innovative solutions that balance stability with high growth potential, enabling our clients to benefit from the best of both worlds.

Our
Mission

To create enduring value for our clients by identifying opportunities ahead of the curve.

Our mission is to provide our clients with more than just returns. We aim to build long-lasting value by identifying market trends early, investing in high-quality companies, and managing risks proactively. Through our data-driven approach, we are committed to helping our clients navigate the complexities of equity markets and achieve sustainable, above-market returns.

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Our Leadership

At the helm of Senora Asset Management are two seasoned professionals, each bringing their unique expertise to the table. Our leadership team is dedicated to providing exceptional investment management, fostering strong client relationships, and ensuring sustainable growth.

Founder & Investment Manager

Mridul Jalan

Mridul Jalan is the visionary behind Senora Asset Management. With a deep passion for equity markets and a relentless focus on risk management, Mridul has built a reputation for consistently delivering superior returns. His investment philosophy centers on long-term growth, concentrated equity portfolios, and a disciplined approach to portfolio management. Having witnessed firsthand the market's volatile nature, Mridul’s focus on risk mitigation ensures that clients' investments are well-protected during market fluctuations. As the leader of fund management and research, he continues to guide the company’s investment strategy, ensuring it evolves with market conditions while staying true to its core principles.

Co-founder & Head of Business

Vivek Kedia

Vivek Kedia, co-founder of Senora Asset Management, brings over a decade of experience in corporate sales, business development, and P&L management with some of the leading financial institutions in India. His extensive network with CXOs and management teams of large corporates is a valuable asset to the firm. Vivek plays a crucial role in business origination, client relationship management, and maintaining partnerships with financial advisors and wealth firms. His strategic insights into business growth and development make him an integral part of Senora’s success, ensuring the firm maintains a strong presence in the competitive asset management industry.

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Our Unique Approach

We specialize in equities and
large cap-focused investment strategy

Earning focused quality stocks providing stability and growth

Our business model
is B2B2C. We work closely with IFAs, MFDs & other wealth firms.

PAN India presence with relationships across all major cities

Active working relationship with more than 50 channel partners & nearly 100 clients